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Resume

 

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CMI MEDIA GROUP – Philadelphia, PA (Remote); Aug. 2021 - Present
Supervisor, PAID SOCIAL​
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SEER INTERACTIVE – Philadelphia, PA (Remote); Oct. 2020 - July 2021
PAID SOCIAL MANAGER
  • Led strategy, planning & execution for four clients, including our top spending client for social
  • Managed monthly budgets on all platforms across national, international, and regional campaigns
  • Analyzed data from campaigns across platforms and determined tactics to improve performance
  • Implemented strategies for our largest social client that helped drive a +31% YoY increase in SQL
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ADAPTLY, PART OF ACCENTURE – Philadelphia, PA (Remote); Sept. 2016 - Oct. 2020
CLIENT STRATEGY MANAGER

  • Created digital media strategies for financial services, retail and entertainment clients with
    budgets ranging from $100k to $5M in order to drive results for the clients’ end business goals
    and maximize campaign efficiency

  • Planned and managed media buys across a variety of digital platforms (Facebook, Instagram,
    Twitter, Pinterest, LinkedIn, YouTube, Google and Snapchat) according to client objectives & KPIs

  • Developed and analyzed reports and provided detailed insights & optimization recommendations
    to further improve upon campaign performance and success

  • Won Twitter’s Best Use of Creators Campaign for 2019 for a BlackRock initiative that utilized
    influencers to talk about financial health. This campaign achieved a 25% lift in awareness among
    those who engaged

  • Developed best practices collateral across platforms, campaign objectives and stages of the marketing funnel

  • Established & maintained strong working relationships across all social platforms to stay on top of alpha and beta opportunities

 

IMG – New York, NY; March 2016 - Sept. 2016
SOCIAL MEDIA ACCOUNT MANAGER

  • Managed the social platforms for client, NRG Energy, by posting organically & monitoring comments to ensure appropriate and helpful engagement with their customer community

  • Collaborated with strategists, designers, copywriters, and paid media managers to ensure organic social strategy and brand presence were cohesive across platforms

  • Promoted sponsorships with brands, including the NFL, through strategies such as live posting at events on behalf of the brand and running war rooms

  • Worked directly on the NRG brand team as an extension of the client team and collaborated closely with the decision makers to approve projects and facilitate progress

NEWSCRED – New York, NY; Sept. 2014 - Feb. 2016
Associate Manager, Client Development June 2015 - Feb. 2016

  • Managed day-to-day client relationships for book of business, which included CPG, agency and non-profit (B2C) customers, and determined how NewsCred could help with their overall marketing strategy.

  • Directed onboarding of 14 CPG brands and agencies with 150+ users onto NewsCred’s Content Marketing Cloud SaaS platform in three month period.

  • Created the new process for client kickoff presentations

  • Participated in two company-wide hackathons and presented final projects to board members

 
Customer Success Associate Sept. 2014 - June 2015

  • Supported the full clients services team & worked cross-functionally across various teams

  • Trained clients on NewsCred's Content Marketing Cloud (CMC) SaaS platform

  • Organized the global rollout for 7UP’s new website; developed custom software documentation and project plan, QA tested their site & trained markets

  • Solved implementation requests and investigated content related issues via our technical support

  • Transitioned clients onto new workflows during the month-long product feature rollout

  • Recorded the software training video for all new hires

 
KRAVETZ PR – New York, NY; Jan. 2014 - Aug. 2014
Social Media Manager

  • Managed the overall social strategy / online brand presence for international & national clients, Kravetz PR and our non-profit, The Farley Project

  • Increased Kravetz PR’s Pinterest following by 54%

  • Developed strategies for clients, including Rafflecopter contests, which increased engagement across platforms

  • Tracked key performance indicators & produced monthly reports for our clients

  • Designed all brand documents in Adobe Creative Suite, including proposals, invitations, social media graphics and reports

 

FINDSPARK (formerly NY Creative Interns) – New York, NY; Sept. 2013 - Dec. 2013

Social Media Manager (Volunteer)

  • Created tweets, Facebook & LinkedIn posts @FindSpark to promote the #FindPassion Conference and drive ticket sales

  • Live-tweeted four conference sessions to 300+ attendees/8000+ Twitter followers; blogged about a session

 

PAJAMA DRAMA – New York, NY; July 2013 - Sept. 2013

Web Design & Social Media Intern

  • Designed website using Wix

  • Established social media presence for the sleepwear brand

  • Launched photo contest campaign “Show Us Your PJs” through blogger outreach in effort to create online conversation around sleepwear

 

SUSQUEHANNA UNIVERSITY COMMUNICATIONS – Selinsgrove, PA; April 2012 - May 2013

Social Media & Content INtern

  • Contributed ideas for Susquehanna University's social media efforts and helped to increase Twitter following by 60% and Facebook likes by 23.6%

  • Developed posts for Facebook, scheduled tweets for Twitter and pins for Pinterest

  • Attended campus events to live-tweet and Instagram photos; including Homecoming, speeches & concerts

  • Tracked weekly metrics and compared monthly Facebook statistics to similar liberal arts colleges

  • Conceptualized monthly Instagram contest, which helped to increase engagement from current students on all social media platforms

  • Curated and edited content on www.susqu.edu using RedDot Content Management System

 

PARADIGM WEAR – Selinsgrove, PA; January 2012 - June 2012

Public Relations/Social Media Consultant

  • Worked with team of five to create PR campaign for Paradigm Wear's spring/summer collection

  • Increased Twitter following for @ParadigmWear by 27%

  • Successfully marketed pop-up store to over 350 people which helped them earn $4000 in sales in five hours

 

THE NAKED MANNEQUIN – WordPress Blog; May 2010- March 2012

Fashion/Style Blogger

  • Wrote frequent posts, engaged with bloggers, and designed layout on TheNakedMannequin.wordpress.com 

  • Maintained Facebook and Twitter profiles for the blog to increase awareness and encourage engagement

Skills
Software

 

Social Media Marketing

Account Management

Project Coordination

Team Management

Leadership

Community Management

Advertising

Public Relations

Event Planning

Audience Engagement

Brand Positioning

Blogging

Pitching

AP Style Writing

 

Facebook Ads Manager

Reddit Ads Manager

TikTok Ads Manager

LinkedIn Ads Manager

Salesforce

Adobe Illustrator
Adobe Photoshop
Adobe InDesign

NewsCred's Content Marketing Cloud 

Sprout Social

Hootsuite

Buffer

Zendesk

Asana

Trello

MailChimp

Rafflecopter

Bit.ly

Cision

RedDot CMS

WordPress

Canva

Courses

Public Relations Management
PR Writing & Campaigns
Computer Design Skills
Print and Web Advertising
Crisis Management

Integrated Marketing Communications

Corporate Communications Writing
Marketing

 

Honors

Public Relations Student Society of America (PRSSA) Susquehanna University chapter Vice President

 

LeaderShape Program graduate

​

Who's Who Among Students in

​American Universities & Colleges



Omicron Delta Kappa, National Leadership Honor Society

​

The National Order of Omega, Greek Honor Society 



Lambda Pi Eta, National Communication Association's

Honor Society



Alpha Lambda Delta, National Honor Society for First-Year Students



 

ALPHA DELTA PI SORORITY - Susquehanna Chapter; December 2011 - January 2013

Recruitment Vice President

  • Directed all recruitment efforts for the chapter, including marketing, branding and public relations

  • Planned chapter's first 5K philanthropy event, which raised over $3200 for Ronald McDonald House Charities

  • Established & maintained a social media presence on Facebook on Facebook and Twitter for our chapter

  • Delegated appropriate tasks to the four people on the recruitment team

  • Corresponded with district advisors to communicate our chapter's monthly recruitment efforts

  • Outlined the comprehensive Marketing & Recruitment Plan for the 2012-2013 school year

 

​​STERLING COMMUNICATIONS – Selinsgrove, PA; January 2012 - May 2013

​Sales & Marketing Director

  • ​Acted as the liaison between our clients, the account managers and Sterling Communications' executive board

  • Corresponded regularly with clients to ensure their needs were being met

  • Worked with Human Resource Director to hire and train new account managers

  • Led 10 account managers in weekly meetings; assisted with marketing strategies, billing and delegating

SUSQUEHANNA UNIVERSITY – Selinsgrove, PA; August 2009 - May 2013

Bachelor of Arts in Communications, public relations emphasis; Minor in Business Administration

 

Related Coursework

  • Analyzed Burberry's social media strategy for research paper on the role of social media in the luxury fashion industry

  • Marketed YouTube to gain approximately 14,000 views in two months, surpassing all 13 other videos

 

REGENT'S UNIVERSITY – London, England, UK; August 2011 - December 2011

​Study Abroad Semester

 

Related Coursework

  • Studied abroad at Regent's College (now Regent's University) took classes in interactive media, acting, theatre & art history

  • Conducted a case study to increase audience engagement and gain followers for The Naked Mannequin blog 

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